Sunset at Victoria Falls © Mario Micklisch
The big, beautiful country of Zambia is situated in the heart of the African sub-continent, largely untainted by commercial tourist development, but nevertheless well-equipped to allow visitors to experience the warmth, excitement, challenges and adventures of Africa. Zambia beckons with an abundance of natural attractions and extreme sports, which has earned it the reputation of being the 'adventure centre' of the continent.
The country's prime attraction is the spectacular, breathtaking Victoria Falls on the Zambezi River between Zambia and Zimbabwe. Not only do the falls provide unmatched scenery as the water plunges into the depths of the gorge, but they are also the setting for a multitude of adrenaline pumping activities, like whitewater rafting, bungee jumping from the 364 foot (111m) high bridge, canoeing, abseiling, micro-lighting over the falls, elephant-back safaris, jet-boating through the rapids and much more.
If dry land is more to your taste, Zambia offers dozens of superb game parks stocked with a profusion of birds and wildlife. Chief among the parks is South Luangwa National Park, centred on the most intact major river system in Africa, which hosts a huge concentration of game. The legendary 'Zambian walking safari' originated in this park and still offers one of the finest ways to experience the African wilderness.
Visitors to Zambia seldom linger in the towns, being bent on safaris or destined for game lodges and adventure camps, but those who choose to explore the somewhat dishevelled capital, Lusaka, will find it has an interesting charm. More than half of the inhabitants of this over-populated city are unemployed, yet the atmosphere is far from despondent as the people hustle and bustle, determined to survive. Thousands of stalls line the streets offering a fascinating array of services and goods.
Lovers of the outdoors cannot fail to find everything and more to satisfy them in the varied wilderness of Zambia.
Complete one-stop travel shop for Zambia, from the ordinary to the extraordinary, from honeymoons to hotels, flights to fly fishing, tailor-made safaris, beach holidays, car hire, groups, conferences and events and corporate travel.