Vienna's most trendy shopping strip is the Mariahilfer Strasse, where hundreds of stores offer fashion, jewellery, and accessories. In the city centre, there are a variety of jewellery stores and boutiques. Local specialities include Augarten porcelain, ceramics, handmade dolls, wrought-iron work, and leather goods.
Agent Provocateur is located at 14 Tuchlauben, the first outlet of the cult London underwear label in central Europe. Kiehl's started out 150 years ago in a small apothecary and is now a chic cosmetics brand; its flagship store is on Tuchlauben in Vienna. For arty T-shirts and sweaters by leading designers, visit Firis on Bauernmarkt.
On Freisingergasse, Schokoladekönig makes handmade chocolate treats, while Boehle stocks superior wines and traditional specialities (deli snacks) in Wollzeile. For spices and cookery books, visit Babette's on Schleifmühlgasse. Karlsplatz holds the Naschmarkt food market during the week and a flea market on Saturdays. Go to City Hall Square in December for the Christmas market.
The Kaufhaus Schiepek department store at Teinfaltstraße is definitely worth visiting for its variety of outlets. For the more eccentric, Carnaby sells vintage fashion and accessories on Neubaugasse, while magicians' accessories and gimmicks can be found at Zauberklingl on Führichgasse.
Austria's VAT, as much as 34% on some luxury goods, is refundable with a valid receipt. Tourists can also take advantage of tax-free shopping where advertised. With something for everyone in store, Vienna is the place to break in those shopping shoes.